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Year-end dental benefits: who to call first before December 31

A ranked call list instead of a mass mailing: who goes first, what to verify before promising anything, the script, and the October to December schedule.

The MyDentalForce team October 2026 9 minute read

A year-end dental benefits campaign works best as a ranked call list, not a mailing. Call first the patients with diagnosed treatment still unscheduled, verified benefits left on a plan year that ends December 31, and a deductible already met. Start in October, and hold December chair time for the patients who say yes. The dental insurance maximum is the most a plan pays in one benefit period, and it resets when that period ends. Not every period ends December 31, so verify each plan before telling a patient their benefits reset.

The usual version is a November letter to everyone on a report. A letter cannot answer "what will I owe?", and replies land in December, when the schedule is full. The patients on the list are the ones behind your unscheduled treatment number; the calendar gives some of them a reason to decide now.

What is a dental insurance maximum, and when does it reset?

The annual maximum is the most a dental plan will pay in one benefit period. Delta Dental's explainer says it resets at the end of each benefit period, and that the deductibles and copays a patient pays do not count toward it. Many plans run on the calendar year, but Delta Dental of Washington notes that a benefit period can start at any point in the year. An employer plan that renews July 1 has no December 31 deadline.

Is dental insurance really "use it or lose it"? Mostly yes, for calendar-year plans without a carryover feature. A calendar-year patient starts January with a new maximum and a new deductible, and the unused part of the old maximum stays behind. Some plans do carry part of it over: Guardian describes a Maximum Rollover option that moves part of an unused maximum into an account for later years when the member qualifies. Nobody knows which plan is which from memory, so verification sits in the middle of this campaign.

Who should you call first?

Six inputs decide the order, each with a place in OpenDental and an owner. Rank on all six together: sort by treatment value alone and you spend October calling patients whose plans renew in July.

Input Why it moves a patient up Where it lives in OpenDental Owner
Diagnosed unscheduled treatment value More care waiting, so a yes is worth more Treatment Finder report, TreatPlan column Treatment coordinator
Remaining annual maximum Coverage left this year to help pay Treatment Finder, Amt Rem and Amt Pend Insurance coordinator
Plan year ends December 31 Only these patients face a December 31 reset Treatment Finder, Ins Month Start filter; per plan, Benefit Year in the Edit Benefits window Insurance coordinator
Deductible already met January brings a new deductible Treatment Plan module, Insurance Remaining grid, per patient Insurance coordinator
Last visit Recent patients answer, and remember the diagnosis Select Patient window, Last Visit column, set in Display Fields Front desk
Hygiene due One call books the cleaning and the treatment Recall List, Due Date column Scheduling coordinator

In a single office, one or two people may hold all of these; the column names who is accountable. Then sort the list into tiers:

  • Tier 1, October. Calendar-year plan, maximum left in OpenDental, deductible met, treatment diagnosed in the last twelve months. Verification confirms the tier or moves the patient down.
  • Tier 2, November. Calendar-year plan with maximum left, but the deductible is unmet or the diagnosis is older. An old diagnosis may need a fresh exam first.
  • Tier 3, with hygiene. Hygiene due, treatment pending. Book the cleaning through your October recall plan and raise the treatment in the chair.
  • Off this list. Plans that renew in another month, and patients without insurance. They stay on regular follow-up.

Within a tier, sort by treatment value, then most recent visit.

Two details from OpenDental's Treatment Finder manual page matter here. The manual recommends running the report monthly for plans that begin mid-year; filter each run by Ins Month Start, so a July plan gets its own push before June 30. And a patient with no annual maximum entered shows $0 remaining, so a zero can mean missing data. If you set Amount remaining over, those rows drop out, so run the report once without it and send the zeros to verification. Pulling the report is covered in how to find unscheduled treatment in OpenDental. Its TreatPlan total is a ceiling, not a forecast; the unscheduled treatment calculator gives a rough estimate of the whole pool from numbers you enter.

Verify before you promise anything

The remaining maximum in OpenDental is the office's own estimate, built from the claims the office sent. It knows nothing about the oral surgeon the patient saw in August unless someone entered it. Tell that patient this year's coverage will pay, and the office has made a promise the carrier will not keep.

Before a tier 1 or tier 2 call, the insurance coordinator confirms these with the carrier and writes them on the breakdown:

Check What to record
Plan year Calendar year, or the month it renews
Remaining maximum The carrier's figure as of today, and the date
Deductible Met or not for this benefit period
Carryover Whether any unused maximum rolls forward
Planned treatment Frequency limits, waiting periods, and which visit date counts for a crown

The full process and a printable form are in the dental insurance verification workflow. The year-end rule is narrower: nobody tells a patient their benefits expire or reset until the plan year and the remaining amount are verified and written down. Until then, the honest line is "let me check what your plan has left this year." Once verified, set the plan's Benefit Year in OpenDental's Edit Benefits window, and next October's list sorts itself.

What do you say on the call?

The call connects treatment the dentist already recommended to coverage the patient already has, then offers two times:

"Hi Maria, this is Dana at Main Street Dental. Dr. Patel still has the crown on your lower right on your treatment plan, and I checked with your insurance this week. Your plan shows benefits left for this year, and it starts over on January 1, so if we do the crown before then, this year's coverage can help. I have Tuesday the 10th at 9 or Thursday the 12th at 2. Which works better?"

Every clause in that script is true only because the breakdown came first. Common replies:

  • "How much will I owe?" Give the estimate from the verified breakdown, or promise the number on a named day and log it. Never guess on the phone.
  • "I'll wait until January." That is an answer. Log the month they gave and move them to the treatment plan follow-up cadence. January's call is a fresh conversation.
  • "Money is tight." If the verified numbers allow, offer the most urgent tooth this year and the rest after the plan renews.
  • "I have FSA money to use up." A flexible spending account has its own deadline, separate from the dental plan. HealthCare.gov says the money generally has to be used within the plan year, and what happens to anything left over depends on the employer's plan. Ask the patient to check their own FSA date, and do not quote one.

Ask one more question on every call: "Is your dental insurance staying the same next year?" A patient picking a new plan during open enrollment may start January with different coverage. Log the answer, and if the plan is changing, flag the chart so the new plan is verified in January before anyone quotes a number.

The voicemail

"Hi, this is Dana from Main Street Dental with a message for Maria. Could you call us back at 555-0142 about scheduling with Dr. Patel? We're here until five today."

Voicemail rules match our recall scripts: no treatment, benefits, or deadline in the message.

What to log after every call

Log it in the patient's OpenDental commlog, where the next caller looks:

  • Outcome: booked, penciled, call back with estimate, waiting until next year, declined, voicemail, or wrong number.
  • Benefits: the verified remaining maximum, the plan year, and the date verified.
  • Next year: whether the patient's coverage changes January 1.
  • Booking: the appointment date and the treatment value on it.
  • Next step: what happens next and when, or why the calls stop.

The schedule, October to December 31

Thirteen weeks is less than it sounds: a lab crown needs two visits, and holiday closures shrink December.

When What happens Owner
First week of October Pull the Treatment Finder, excluding booked patients. Rank into tiers from what OpenDental shows. Spot-check ten charts. Office manager
Mid-October Verify tier 1. Hold December treatment time per provider, with a written release date. Start tier 1 calls. Insurance coordinator, office manager
Late October to mid-November Second attempts on tier 1. Verify tier 2, then call it. Book multi-visit work first. Treatment coordinator, insurance coordinator
Mid-November to Thanksgiving Tier 3 hygiene visits happen; treatment accepted in the chair goes into held December time. Any office letter goes only to verified patients not reached in two calls. Scheduling coordinator
First half of December Release unbooked held time on its date. Confirm every booked patient and estimate. Office manager, front desk
Last two weeks of December Cancellations go to the fill list first. Claims sent the day work is completed. Front desk, biller
First week of January Unbooked patients move to regular follow-up. Close out the numbers. Treatment coordinator

Without held December time, the yeses book into January. Decide in October how many treatment hours per provider each December week are reserved for this list, and the date each block goes back to general scheduling. A late December cancellation goes to the ranked fill list for schedule gaps, tier 1 patients first.

Set December chair time aside in October, so a November yes still has somewhere to go.

What should you measure each week?

Four numbers, every Monday, from October to the first week of January:

Number What counts When it is low
Calls made Every logged dial, voicemails included The list is not being worked
Patients reached Live conversations with the patient Bad numbers or bad calling hours
Booked Treatment appointments made, and their value Look at the script or the estimate
Produced before December 31 Campaign treatment completed by year end Chair time, not the phones

A single office can review all four on one sheet with its callers. In December, watch the gap between booked and produced: a crown that slides into January belongs to a patient who heard "this year's coverage" and will not get it. Booked is not produced, and produced is not collected; reading outreach ROI honestly covers why.

A multi-office group needs the same four numbers, defined the same way, for every office side by side, so the office falling behind stands out. Low call counts in October point to a list nobody owns yet, while there is still time to name an owner.

Where MyDentalForce fits

All of this runs on a Treatment Finder export and a disciplined coordinator. What wears down is re-ranking by hand as patients book, and in a group, knowing which offices are calling. MyDentalForce integrates with OpenDental today and builds one ranked daily call list per office from that office's own OpenDental, covering due and overdue hygiene recall, unscheduled treatment, and lapsed patients, rebuilt every morning. Every call outcome is logged and written back to the practice management system, and managers see each office's activity and results without asking. An unscheduled-treatment list ranked by value or remaining benefits is rolling out. See how Patient Outreach builds the daily list.

The short version

Rank the list on six inputs: treatment value, remaining maximum, a December 31 plan year, deductible met, last visit, hygiene due. Verify before anyone mentions a reset. Call from October, hold December chair time with a release date, log every call. Each Monday, per office, count calls, reached, booked, and produced before December 31.

Pull the Treatment Finder this week, while October still has room. When re-ranking by hand every morning becomes the expensive part, in one office or across several, automate the ranking and keep the conversations in your team's voice.

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