Six touches over ninety days, each with a named owner, a purpose beyond checking in, a required log entry, and a rule for when to pause, branch, or stop.
A treatment plan follow-up cadence is the fixed sequence of contacts a dental office makes to a patient who has diagnosed, accepted treatment and no appointment: how many touches, how far apart, on which channel, owned by whom, and ended by what. The cadence below is six touches over about ninety days: two inside the first ten days, then a step-down, with the doctor's voice once in the middle and a closing conversation at the end. Every touch has a named owner, a purpose that is not "checking in," a required log entry, and a condition that pauses, branches, or stops the sequence. The stop conditions are the part most offices never write down, and they are what makes the cadence defensible when a patient asks why the office keeps calling.
If you run OpenDental, how to find unscheduled treatment in OpenDental covers pulling the list. This page starts where it ends: one patient, from the day they leave without a date until the plan is scheduled, declined, or handed to the next hygiene visit.
Read the table as a template, not a script. The windows are ranges: a touch counts when it happens inside its window and gets logged. Owners are roles. In a single office two of them may be one person; in a group, the same roles at every location, so the log means the same thing everywhere.
| Touch and window | Channel | Owner | Purpose | What to log | Stop or branch |
|---|---|---|---|---|---|
| Touch 0 Day 0, at checkout | In person | Treatment coordinator (front desk if none) | Book it, or learn why not | Reason in the patient's words, preferred channel, best time, any "call me after" date, predetermination sent or not | Scheduled: done. Predetermination sent: pause. Date given: park until then. |
| Touch 1 Days 2 to 5 | Call | Treatment coordinator | Answer the one thing that stopped them | Reached or not, objection as stated, next step and date | Money: finance conversation next. Clinical question: doctor callback. |
| Touch 2 Days 7 to 10 | Patient's preferred channel | Treatment coordinator | Offer two specific times | Channel, times offered, any reply | Declined: stop. "Not now" with a date: park until then. |
| Touch 3 Days 21 to 30 | Call | Treatment coordinator, or office manager | What changed, plain re-presentation, direct ask | Reached or not, what changed, next step and date | Asked to stop: stop everything. Still no contact: change channel for touch 4. |
| Touch 4 Days 45 to 60 | Preferred channel | Doctor writes, coordinator sends | Why the doctor recommends it and what waiting risks | Sent, channel, any reply routed to the doctor | Any reply restarts the cadence at touch 1. |
| Touch 5 Days 80 to 90 | Call | Treatment coordinator | Ask for a decision; offer the next hygiene visit | The decision, or "no decision," and the next hygiene date | Cadence ends. Undecided plans move to the next hygiene visit, not a seventh call. |
Owner: the treatment coordinator, or whoever presents the plan. If the patient books, the cadence never starts. If not, the last ninety seconds capture why not, in the patient's words, how and when to reach them, and whether there is a date after which they would rather be asked. Without this entry the cadence is six guesses.
Owner: the treatment coordinator, by name. Two contacts inside ten days is deliberate: the patient still remembers the exam and the number, and whatever stopped them is still specific enough to answer. Touch 1 addresses the objection logged at checkout, not "just checking in." Touch 2 offers two specific times, because a concrete choice is easier to accept than an open one.
Owner: the treatment coordinator, or the office manager as a fresh voice. By the third or fourth week something may have changed: a benefit reset, a tooth that started to ache, a new job. Ask what changed, re-present the plan plainly, and ask for a decision. Patients who want no more contact tend to say so here; honor it on the spot.
Owner: the doctor writes it; the coordinator sends it. By the six-week mark, the only voice the patient has not heard from since the exam is the one that made the diagnosis. Two or three sentences in the doctor's words: what was found, why, and what waiting risks. No fee, no scheduling ask.
Owner: the treatment coordinator. The last touch asks for a decision and makes the alternative easy: the plan stays in the chart, and the doctor will look again at the next hygiene visit. A cadence that ends cleanly does more for the relationship than a seventh call the patient has learned to ignore.
A follow-up cadence is not six attempts to get a yes. It is six chances to find out what the patient needs before they can say yes, and a rule for stopping when the answer is no.
Six touches over about ninety days is a default, not a law; three properties matter more. The touches step down, because a patient who has not answered three calls in a week is not warming up. Each touch does a different job, so nobody hears the same voicemail twice. And the sequence ends, with what happens next written down. A single office with one person on the phones may realistically hold four: touches 0, 1, 4, and 5. A group should hold the same six at every location, so the log is comparable across offices.
A cadence that ignores what the patient said at touch 0 is a script, not a conversation. Four adaptations cover most of what a coordinator hears.
Touches 1, 3, and 5 are calls because they are conversations. Touches 2 and 4 go out on the patient's channel: a call, an email, a portal message, or a printed note. If the patient said "email only," the calls become emails and the cadence keeps its shape.
A date from the patient is permission to stop until then. Park the plan, log the date, and do not touch it before. When the date arrives, start again at touch 1. The office that hears "after the holidays" and calls again in two weeks anyway is remembered for it.
When money is the logged reason, the next touch is a finance conversation, not a scheduling call. Re-presenting the same fee a third time is noise, not persistence. Bring something new: the plan phased across two benefit years, the most urgent tooth first, the payment arrangements the office offers, or a predetermination so the out-of-pocket number stops being a guess. Log what was offered and the answer.
A predetermination is a pause, not a stop. Calling before the carrier answers asks the patient to decide without the number they said they needed. Log the date sent and the expected return, hold the cadence, and call the day the estimate lands. A predetermination that came back three weeks ago with no call behind it is the most avoidable loss in the sequence.
Stop conditions separate a cadence from nagging, and they have to be written down, because the person who hears the stop is rarely the one who would make the next call. Five end the sequence:
Pauses are different: a predetermination in progress, a patient-given date, a surgery the patient wants behind them first. Each has a date, and on that date the plan comes back to touch 1. A pause without a date is a stop nobody admitted to.
The treatment coordinator owns the cadence end to end: touch 0, the calls, the log, and the decision to pause or stop. The doctor owns touch 4 and any clinical question in between; a coordinator who answers "is this urgent?" for the doctor is guessing with someone else's license. The office manager owns the audit: once a week, every open plan has a stage, a next date, and a log entry behind its last touch, or someone explains why not. In a single office the manager or a senior front-desk person often wears the coordinator hat; in a group the audit is how you know whether office two runs the cadence or just says it does.
The log is the cadence's memory and the only evidence a touch happened: date and channel, who made it, whether the patient was reached, the patient's words rather than the office's summary, and the next step with a date or the stop reason, kept in the PMS on the patient's record rather than in a spreadsheet beside it.Treatment acceptance rate at presentation is the number most offices track; scheduled-from-follow-up is the number this cadence moves, and you only see it if the log says which touch produced the appointment.
On paper this fits on one page and runs on a coordinator's discipline. What breaks it is the list, not the cadence: which plans are at touch 3 today, which parked plans came back on their date, which predeterminations returned. In one office that knowledge leaves when its owner takes a week off. In a group it fragments, and the manager finds out at month end which offices worked the list.
That is the piece we built. MyDentalForce integrates with OpenDental today. Every morning it rebuilds one ranked call list per office, with patients due or overdue for hygiene recall and patients with unscheduled treatment ranked together. Every call outcome is logged and written back to the PMS, and managers see per-office activity and results without asking. The cadence, the owners, and the stop conditions are still yours to set; Patient Outreach keeps the list ranked and the outcomes recorded so they hold.
Six touches over ninety days: checkout, a call inside five days, the patient's channel inside ten, a second conversation around week three, the doctor's note around week seven, a closing call around week twelve. A named owner and a log entry for each. Pauses carry a date; a decline, a request to stop, a dead number, or an invalid plan ends it. Then the plan moves to the next hygiene visit.
Write the six touches on one page with a name beside each and the stop conditions underneath, and run it by hand on the list you have. First, put that list through the unscheduled treatment calculator to see what ninety days of follow-up is worth. When keeping the list ranked and the log complete by hand is what breaks, in one office or nine, that is what Patient Outreach is for, and we will run it on your OpenDental data in a thirty-minute walkthrough.

Book a 30-minute walkthrough and we will run it on your own offices.
or email us at info@mydentalforce.com